What We Do
We help impact driven ventures understand their users and grow through timely, accessible user research partnerships.
Focused sprints on a specific challenge or ongoing embedded research support, we adapt our approach to your stage, timeline, and constraints.​
Our Approach
Assess → Validate → Optimize → Build Capability
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Every engagement is tailored, but most follow this rhythm: understand where you are, validate what matters most, optimize based on evidence, and build your team's research confidence.
1. Understand People
Uncover what drives your users, beneficiaries, and stakeholders
When you're solving complex problems for communities you don't fully understand yet, assumption-based building is risky. We help you get inside people's real lives, needs, and contexts.
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User interviews and ethnographic research
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Surveys and quantitative studies
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Customer segmentation and archetype development
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Diary studies and longitudinal research
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Focus groups and community conversations
Best for: Discovery phase, market validation, persona development
2. Improve Experience
Diagnose and optimize user journeys to reduce friction and increase adoption
You've built something, but adoption is slower than expected or users aren't engaging as you hoped. We identify exactly where and why people struggle, then help you fix it.
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Experience diagnostics and journey mapping
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Usability testing and friction analysis
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Problem definition and root cause analysis
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Co-design sessions with users
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Iterative testing and optimization
Best for: Post-launch optimization, reducing churn, increasing activation
3. Design Futures
Explore long-term possibilities through foresight and strategic research
Impact oriented ventures need to think beyond next quarter. We help you design for the future needs of the communities you serve, anticipate shifts in your space, and position for long-term sustainability.
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Strategic research and trend analysis
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Scenario planning and foresight workshops
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Innovation sprints
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Future user needs analysis
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Creative problem-solving workshops
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Best for: Strategy development, pivot decisions, long-term planning
4. Build Research Capability
Coach and equip your team to think and act like researchers
We teach your team research fundamentals so you can maintain research thinking even after our engagement ends.
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Team and individual coaching in UX research
Research operations setup
AI-powered research training
Needs assessment workshops
Research democratization
Best for: Growing teams, post-engagement sustainability, internal capacity building
Popular Research Activities
Depending on your needs our engagement can include
Qualitative Research:
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User interviews
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Focus groups
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Ethnographic studies
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Usability testing
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Diary studies
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Co-design sessions
Strategic Research:
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Market research
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Competitor analysis
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Trend analysis
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Stakeholder research
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Feasibility studies
Quantitative Research:
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Surveys
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Analytics analysis
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A/B testing
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Segmentation studies
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Behavioral data analysis
Workshops & Facilitation:
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Problem definition workshops
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Creative problem-solving
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Scenario planning
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Innovation sprints
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Research planning
You do not need to know what kind or research you need. This is our job.​
We asses your needs and recommend research plan with research actions. You will choose how far you want to go and in what time frame.