Why Founders Choose Us
​​We make our research expertise accessible when it matters the most to your success. Pivoting after the first trial, adjusting product market fit, uncovering blindspot before it is too late, saving investors' aspirations and your amazing ideas. Startup speed, flexible partnerships and mission alignment.
Turn Good Intentions Into Good Outcomes​​
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Validate you're solving the right problem peoplem
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Identify barriers before they become costly pivots
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Understand how your solution fits into people's real lives
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Build evidence for fundraising and stakeholder confidence
What We Do
We do research that solves real founder challenges
Align Your Team Before You Build Wrong
Problem Definition & Strategy.
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Make Sure People Can Access and Use the Solution
Usability & Experience Testing.
Design for Long-Term Impact
Future Design & Foresight.
Validate You're Solving for a Real Need
Discovery & User Research.
Assess What's Working (And What's Not)
Diagnostic Research.​
Teach Your Team to Think Like Researchers
Workshops & Training.
Research Activities:
User Interviews • Focus Groups • Surveys • Usability Testing • Customer Segmentation • Strategic Research • Concept Testing • Journey Mapping • Ethnographic Studies • Pilot Program Design
Engagement Models:
Embedded Team Member • Sprint-Based Projects • Strategic Advisory • Workshop Facilitation • Ongoing Research Partnership
Ventures We Work With
We invest our user research in four key areas with ventures in early-stage, newly launched or scaling.
Sustainable Living
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Zero-waste marketplace platforms
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Regenerative agriculture technology
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Circular economy business models
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Sustainable food systems and plant-based dining
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Carbon offset and climate action platforms
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Educational platforms for sustainable living
Animal Welfare
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Animal welfare advocacy platforms
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Plant-based food innovation
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Ethical farming and supply chain transparency
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Wildlife conservation technology
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Companion animal care and connection
Human Wellbeing
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Mental health apps for underserved communities
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Accessible fitness and wellness for people with disabilities
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Digital platforms promoting health and connection
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Community care networks for aging populations
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Coworking and coliving spaces building authentic communities
Regenerative Futures
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Community-building initiatives fostering deep connection
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EdTech teaching sustainability and systems thinking
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Ventures addressing aging, gerontology, and quality of life
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Cooperative and solidarity economy models
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Place-based regeneration projects
If you're building something that creates positive impact, we want to hear from you—even if you don't fit neatly into these categories.
How It Works
1. You Apply
2. We Explore the Fit
3. Structure the Flexible Partnership
4. We Deliver
Ready to partner?
We believe in what you're building. Let's figure out how to make research work for your situation.
Learn About Flexible Partnership Models
Explore flexible pricing options
Just want to talk? No commitment required
Reach out with any questions