Question 1

Do you invest cash in ventures?

Accepted Answer

No. We invest our research expertise in exchange for equity or services, with a small cash component to cover operational research costs.

Question 2

What if we can't afford the cash component?

Accepted Answer

Let's talk. For exceptional mission-aligned ventures, we can be flexible on structure.

Question 3

How do you calculate equity stakes?

Accepted Answer

We consider your stage, valuation, scope of research needed, and length of engagement. We aim for fair value exchange, not to maximize our stake.

Question 4

What if we're not in Europe?

Accepted Answer

We aim to work mostly with EU-based partners, but we're open to exceptional fits globally—especially if you're operating in European markets.

Question 5

Can we do a paid project first, then move to equity?

Accepted Answer

Yes. If you're not ready for equity partnership, we can start with a traditional paid engagement and transition later.

Question 6

What the Cash Component Covers

Accepted Answer

The monthly cash component covers: 
 • Research tools & software (survey platforms, analytics) 
 • Participant recruitment & incentives 
 • Travel for on-site research (when needed) 
 • Research materials & testing equipment
 • Basic operational costs

Cash component may vary depending on the project and research activities.

Question 7

Deliverables/Scope Expectations

Accepted Answer

Typical 6-month engagement includes:
 • 2-3 research sprints or workshops (discovery, validation, optimization, etc.)
 • Weekly/bi-weekly check-ins
 • 1-2 strategic workshops
 • Access to our full research toolkit 
 • Final insights report & recommendations

Exact scope defined during partnership structuring.

Question 8

Application Decision Timeline

Accepted Answer

After you apply: 
 • Initial review: 5-7 business days 
 • Exploratory call: Within 2 weeks (if aligned) 
 • Partnership decision: 2-3 weeks from first call 
 • Onboarding: 1-2 weeks after agreement

We move quickly for the right fits.

Question 9

How hands-on are you?

Accepted Answer

Very. This isn't arms-length consulting. We embed with your team, join relevant meetings, and act as an extension of your core team for the duration of the partnership.

Ready to partner?