Case Studies
Customer Centric Growth
@ MadSnail Travel
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User research revealed customization as key differentiator.
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Redesigned booking funnel, resulting in +35% sales and +60% direct customer contacts.
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Demonstrated how insight-led pivots uncover hidden growth opportunities, relevant for early-stage community & lifestyle startups.
From Fragmented Insights to a Scalable Research Engine @ TheFork
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Built UX Research operations, diner + restaurant archetypes, scaled to executive-level influence.
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Embedded research into sprint cycles with co-research workshops.
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Guided executive decisions on loyalty programs and B2B segmentation
Research for Hypergrowth @ Miro
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Identified blockers to adoption and saved video feature from removal.
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Built customer typologies and knowledge management practices.
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Facilitated leadership workshops aligning product vision with user insights.
Cracking Cultural Adoption Barriers @ Google
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Discovered cultural mismatch blocking adoption of fair-auction model.
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Facilitated cross-functional workshops with Dublin HQ & Russian market teams.
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Introduced localized training, boosting adoption KPIs by +30%.
